Online Guerrilla Marketing - Simple Rules to Success

As small business owners, we often do not have the advertising and promotion budget of most multinational corporations have - we cannot afford to splurge our money on big billboards right in the middle of a shopping street.

However, we can employ guerrilla marketing techniques - creative and unconventional marketing tactics to reach out to our target audience, often at a minimal cost. When these tactics are employed properly, these tactics can bring a good steady supply of traffic and leads to your website.

Most of these techniques, however, do take time. Here are some simple rules for success:

1. Focus on your objective and target audience - whenever you employ a new marketing technique, or start a new campaign, always be sure about how that technique is going to reach your target audience. If it does not link you up to more profits, then don't wait miracles to happen, or waste any more energy. Move on to the next tactic.

2. Plan your work, and work your plan - because you are essentially trying to be creative and trying to take your target audience by surprise, it also becomes easy for you to be led astray by your own actions. Be sure to always have a written plan on how things are going to be done, and follow your plan. If changes need to be made along the way, these changes need to deliberate and planned.

3. Keep track of your results - as you try out a variety of techniques, some will invariably work better than others. Learn from your own experiences and always keep track of what works and what doesn't. You can do this simply by starting a spreadsheet and documenting the date, activity and outcome.

4. Review, rinse and repeat - when you find a particular guerrilla marketing technique that works, quickly review what you have done exactly, and then rinse and repeat. Sometimes, a marketing technique will only work for the short term, for example, until your target audience gets fatigued of your "creativity". Roll out effective marketing techniques quickly to leverage on the market responses.

Proper implementation of guerrilla marketing techniques might not be easy, but it can well save a small business from folding. If you are a small business owner, consider implementing some of these creative marketing tactics today!