I used to think that in order to market effectively as a Realtor, large amounts of money needed to be spent on marketing strategies such as events, flyer's or media exposure in order to see results. While those methods can be effective, I don't think that way anymore. Ever since I have become a experienced Internet marketer, I have seen first hand the proven methods that work well, and won't necessarily cost you a lot of money. Here are 3 affordable guerrilla marketing ideas for real estate that can boost your sales dramatically.
1. Internet Marketing: The world wide web has spread to millions of households, so naturally, the Internet is by far at the top of the list for guerrilla marketing ideas for real estate today. There are different types of affordable Internet marketing techniques such as video marketing, article marketing or blogging. Video marketing is a huge way to brand yourself as a Realtor. Just by posting some videos of yourself looking presentable and talking about creative home selling tips or even videos of the city you are living in and why it is a great place to live, can promote you worldwide. Article Marketing is another one of the guerrilla marketing ideas for real estate. You can write anything you want about real estate and the more articles you have, the more you look like a pro. Having your own website and promoting it is another excellent and affordable way to market. Once you have learned how to use the top Internet marketing techniques effectively, and know how to get them ranked high in the search engines, you can use them daily in your promotional efforts. Find a good training and mentoring program that will teach you how to do that.
2. Online Free Classifieds: In my experience, I have been finding that free sites such as Kijiji or Craigslist can produce major results which is why it is on my list of guerrilla marketing ideas for real estate. Writing a good Ad with all the attractive details of the property can bring you tons of potential buyers because thousands of people are turning to these sites instead of looking at local newspapers. It is a great way to advertise and the best part is its free.
3. Social Media: You would be surprised to find out how well social media works. Every real estate agent spends a huge amount of their time trying to reach and interact with people. Popular social sites such as Facebook and Twitter attract millions of users everyday so that is why it is one of my guerrilla marketing ideas for real estate. Word of mouth spreads quickly so if you have a good Facebook page that has creative content and shows how helpful you will be in the home buying process, you will have a lot of users join your page in a short period of time. You can also post contests, discussion boards, polls, free tips or up coming events to create interest.
If you want to take your real estate business to the next level and attract hundreds of buyers, you will put some time and effort into these guerrilla marketing ideas for real estate. The more content you get on the web, the more traffic will come to your website. Using keyword research is absolutely crucial if you want to see major results. As I mentioned above, I suggest finding a proven mentoring and training program that will teach you how to master Internet marketing and how to build and promote your business.
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