Marketing deserves special attention because success of a business depends upon it. Not everyone has enough money to launch expensive marketing campaigns. People with sufficient budgets can opt for expensive marketing methods to promote their products. Guerilla marketing is about cost effective methods of promoting a brand, product or service. Follow these steps to create an effective guerilla marketing plan:
1. Clearly define your target audience. Who is your prospective customer? Why people need your product? Answer these questions and you will know the best way to reach your customer. There is no point of reaching old people through email campaigns. You can draw young customers through online marketing campaigns.
2. Underline your niche and selling point. Find out the unique benefits of your product. You have to be really creative to see benefits that other people want. Consider the brand perception that you want to create through a marketing plan.
3. Prepare your budget and allocate the amount for different tasks. You can spend on flyers and posters or you can build a website and promote a product online. Consider the nature of business that you are in. Pay attention to the minute details of competitor's marketing plans.
4. Reach out to the customer. Don't limit your marketing efforts to one or two mediums. Depending upon the product and target audience, you can choose suitable marketing channel.
5. You can sponsor an event, give away prizes at a football match, collect charity for a cause, give away small gifts such as pencils, bookmarks to the prospective customers and create online presence.
6. Hire talented people to execute your marketing plan. Be wise, even to select the guy who passes out the flyers to college students or pedestrians outside supermarket. Try to be cost effective so that you may continue your marketing efforts until you have actual sales.
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