Experiential Marketing - A Guide to Guerilla Marketing Techniques and Practices

Experiential Marketing is a set of methods that enable you to distribute your promotional messages to the public in non-traditional, yet very aggressive way. Also known as Guerilla Marketing, it has been repeatedly proven to be very effective and money-saving for any given marketing campaign. Experiential Marketing can custom-fitted to your individual promotional situation and professionally designed to accommodate your specific sets of variables.

Creativity is a key component for the experiential marketer. Alternative promotional methods like using a team of beauties on stationary bicycles - all wearing your company's logo on their shorts - act to captivate the attention of your targeted audiences both instantly and undeniably. Trend-setting methods like these get the people talking on the streets. Grassroots networking is activated and there will be droves of individuals excitedly talking about what they have seen - and mentioning your company as well as it is the new, cool sponsor of the "show".

Of course, there are many other models for experiential marketers to follow in order to grasp the attention of the masses. There are an infinite amount of them actually.

Here are just a few:

o Glass trucks;
o Street performers;
o Segway trains;
o Living window displays;
o Publicity stunts;
o and so many more...

The true beauty of utilizing experiential marketing techniques as a method of product/service/company promotion is that there are absolutely no rules to follow. That enables you, as a marketer, to present your message to the exact audiences you choose in completely original ways. The people of the streets appreciate originality as they drudge through their ever-so-predictable days. Guerilla marketing strategies appeal to their need for entertainment and light-heartedness.

Experiential Marketing techniques are especially favorable for implementation by small businesses as they help to greatly diminish branding times. When you create a buzz in the streets, it is infectious. We have all always known that word-of-mouth is the most powerful form of advertising. That is exactly what these innovative marketing techniques stimulate.

Experiential Marketing techniques allow you to:

o Lower advertising costs by using creativity and innovative approaches instead of capital investment;

o Utilize the latest online and offline technologies and tactics to get directly in touch with your targeted niches;

o Simplify the promotional aspects for your messages;

o Measure the amount of success that you are experiencing in profits - not sales;

o Build overnight customer loyalty and appreciation;

o Stimulate grassroots networks that cause amazing word-of-mouth responses;

o Decrease branding time to a high degree;

o and much, much more!

There is a new way to approach advertising and promotion and its name is Experiential Marketing. Across the US and the world, these guerilla marketing techniques are being seen everywhere. They are fresh, targeted, innovative, fun and appreciated by all. They get people talking and force positive word-of-mouth. Marketing campaigns are instantly effective like never before when employing experiential marketing tactics.